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Time to Fight!
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Senior Creative Designer Paul Bennett of IDEO (innovative design studio) once said a great nugget of wisdom about creative leadership decision making: "Fight the battles BIG enough to matter; SMALL enough to win". This simple concept is a common...
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Don't Be a Dummy...
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For over 15 years, the “For Dummies” book series has over 150 million books in print with over 1,400 titles. 1,400 titles! The success of these reference books is unparalleled and has one of the most recognizable brands out there. Why is that? Is it because...
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